In 1996, Apple, which had struggled without Jobs, brought him back by buying NeXT. He became CEO in 1997 and put the company on a remarkable upward path.
By 2001 the commercial music industry was on its knees because digital recordings, copied and shared online for free, made it unnecessary for millions of people to buy compact discs.
Jobs took advantage with the iPod -- essentially a pocket-sized computer hard drive with elegantly simple controls and a set of white earbuds so that one could listen to the hours of music one saved on it. He set up the iTunes online music store, and persuaded major recording labels to sell songs for 99 cents each. No longer did people have to go out and buy a CD if they liked one song from it. They bought a digital file and stored it in their iPod.
In 2007, he transformed the cell phone. Apple's iPhone, with its iconic touch screen, was a handheld computer, music player, messaging device, digital wallet and -- almost incidentally -- cell phone. Major competitors, such as BlackBerry, Nokia and Motorola, struggled after it appeared.
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